Creative Direction

• Conceptualisation, and development of creative shoot concepts including photography, lighting, set, styling, hair and makeup & post-production

• Direction of typography, font & layout and integration of these into creative concepts

• Deck and mood board building to aid with execution
  

Art Direction

• Leading of shoots, across e-commerce, social and campaign

• On-set art direction - including hair and make-up, styling, photography, lighting. Ensuring the look and feel is executed on-brand

• Editing and cropping of imagery using Capture One

• Creation of decks & mood boards to aid with the delivery of shoots

• Working collaboratively with on-set team, including photographers, hair and make-up teams, & other stakeholders

Styling

• Outfit building/Consultation

• Compilation of styling briefs /decks & mood boards

• Rack-up, and on-set styling

• Adept and experienced across different channels; Editorial, Brand Consultancy, Commercial/Advertising, e-commerce, Catwalk, Social Media, Celebrity/Red Carpet/Wardrobe

Creative Writing

• Creative Copy

• Trend writing

• Blog writing

• Copywriting

Skills: Capture One, Canva, Keynote, Powerpoint, Shopify

Working knowledge of Adobe Creative Suite -Photoshop, Illustrator, InDesign

Additional skills: Having built a website from scratch (Shopify) brings an understanding of branding, web-build, UX, merchandising & buying, & copywriting, and experience of growing a social media presence through customer engagement & storytelling.